Guru Ratings
Paul McKenna
Bad.
Remember my ratings criteria. I’m not judging these gurus on “global” or moral values, but very specific criteria. Many of my favorite books would be rated “bad” by my criteria for self-help (probably, because they are not self-help books). My ratings don’t reflect how well an author met his own goals, but how well they met my criteria for useful, accurate self-help.
McKenna is a TV hypnotist and NLP promoter. He peddles self-help snake oil.
Change Your Life in 7 Days (2005)
A one week course in transforming your life with steps like these:
- Relax.
- Breathe deeply.
- Step into and synthesize with your authentic self.
- Boost your immune system by imagining your immune system as a happy little jellyfish.
I’m not kidding.