Guru Ratings
Jeffrey Gitomer
Bad.
Remember my ratings criteria. I’m not judging these gurus on “global” or moral values, but very specific criteria. Many of my favorite books would be rated “bad” by my criteria for self-help (probably, because they are not self-help books). My ratings don’t reflect how well an author met his own goals, but how well they met my criteria for useful, accurate self-help.
Gitomer is a motivational speaker on sales. Besides books and seminars, he offers a weekly sale eZine called Sales Caffeine.
The Little Gold Book of YES! Attitude (2006)
Impossible promises and ridiculous motivational bullshit. Sample quote: “Understanding that you are the most important person in the world is a key step in the direction of YES! attitude.”
One of the most annoying books I’ve ever read, along with Be Here Now.